Hong Bo Group, the founder and host of Harbin Fashion Week, which possesses Art Museum, Education &Training Center, Hotels and 4 Grand Shopping Malls in Harbin, with a total operating area over one million sq. m. It is a comprehensive enterprise based on regional shops and online businesses, which builds up new fashion, dreams and lives. As a local business in Harbin, Hong Bo Group promotes the first commercial brand in Harbin, which gains a good reputation among public. Its strategic positioning, which combines production, education, and business, as well as art, health and tourism into one, enhances the industry and the public life to a new level. The coordinated development of three business parts containing business, culture and creative, and finances promotes commercial progress, creates customer value, and leads edge-cutting fashion, as well as improves the quality of life. What’s more, Hong Bo is committed to offer the facilitates links between the Chinese market, industry and creative individuals through various platforms and schemes. Hong Bo also provide mentoring programs to help more fashion talents find ways to generate business opportunities efficiently.
Established in 2014, Westred Contemporary Art Museum and Gallery is the first contemporary art museum in Harbin. It occupies an area of over 10 thousand square meters and lies in the original site of Harbin Ji Lian Machinery Plant, which records the glory of the eldest son of the Republic. The architectural style of Bauhaus and the old factory of post-industrial era are majestic and stately. Things like authentic red brick and walls, workshop machine tools, as well as production slogans are panoramic reproduction of the epoch feature, that is “step by step”. History and modern collides and exchanges here, with the cross-border integration of industrial elements and art.
Westred Art Museum retains the original space of the old factory, with the flexible open and closed internal space. It can not only exhibit large-scale paintings, installations, and sculptures, but also fit for digital art, new music, and action art, as well as experimental forms and other fields of comprehensive art. It presents the style of works perfectly and shows a unique aesthetic character.
在哈尔滨时装周期间举办的时尚创意博览会 (FCE) 是一个对公众开放的高端展览会和体验式的购物活动，以国际知名汽车、珠宝、红酒，咖啡，面包，高端定制香水、鲜花、美容快闪店及艺术衍生品等为展示主体。
Fashion & Creativity Expo (FCE) formed part of the week’s activity. It is a high-end exhibition and experienced shopping event open to the public. The Expo includes luxury cars, jewelries, wines, coffee, breads, perfumes, flowers, beauty pop-ups and art derivatives, etc.
Collaborated Organizations with HFW are welcomed to bring the most representative products to showcase at FCE. The event is an opportunity to promote the extraordinary creative and regional culture products to the Chinese customer.
HFW Designer Concept Shop is the designer collective store officially founded by Harbin Fashion Week. Supported by Harbin Fashion Week, the shop pools creative resources and products of HFW fashion designers, so that people can not only freely experience the global designs at the first time, while access to more quality and creative way of life. The first HFW DCS locates inside our West Red Shopping Mall. The shop shows the brand products of the designer with the most market potential, and the products will be displayed in 365 days showroom to show fashion trends. DSC will provide designers with flexible and ample marketing. Later on, the shop will be expanded to major shopping malls all over China. HFW also expects to promote the designing products synchronously through E-Commerce, and provide related services, such as online pre-ordering, custom made, crowd funding etc.
Hong Bo possesses over 1000 professional buyers and have relations with over 2000 retailers, of whom have strong purchasing power and market insight, and which generates good opportunities for designers to develop the brand marketing in China. Some fashion resources, such as industry associations resources, fashion week resources, and media resources, will provide designers with more opportunities to exchange and cooperate. They can broaden the market and realize all-round docking. Large data center provides the current trend of sales, consumer portraits and other data support, with more accurate marketing and promotion.
Located at Tower C, 23rd floor, West Red Shopping Mall Creative Center, Designers Workshop has been set up for foreign artists and designers who wants to stay in China for designs’ making. It is committed to build a multi-links and multi-channels international public service platform for domestic and foreign designers. It provides the environment and space for design, plate making, and exchanges, as well as displays and trade negotiations. To establish a friendly ecological and benign mechanism for the incubator and the development of designers, Designers Workshop provides a solid support for the benign development model system of HFW, with inspired design, entity shops and customers orientation. We believe that supporting young innovative talents is imperative contribution to the global fashion industry.