她花了五年的时间去开发"Ella S presents"项目，该项目是给年轻设计师一个走出去和推荐自己的机会。2009年，创建“LOOK 2009”时尚节，不同职业的人聚集于此，诸如化妆师、发型师和艺术家。设计师SLAVA ZAYZTEV参与该活动并作为裁判。
最近几年，Ella Salman将所有精力投入到事业上，她已指定她的大女儿Karin Gur为品牌经理，其曾是一名专业的化妆师。
Ella Salman was born in the city Simferopol in Crimea. In 1995, she moved to Israel where she began officially in fashion when she opened a small sewing factory.
Ella Salman was constructing projects as "Ella S presents" for five years that was giving young designers an opportunity to come out and introduce themselves. In 2009 established fashion festival "LOOK 2009" which presented themselves as members of different professions like makeup artists, hair stylists and artists. Participated in this project designer SLAVA ZAYZTEV as Referee.
Recently several years ELLA devotes all her attention to the business, she has appointed her eldest daughter KARIN GUR manager of brand and she is known as a professional makeup artist.