在南非夏天的炎炎夏日，一群艺术家、学生和支持者走进了南非各城市的街道和小巷，如 约翰内斯堡、开普敦、索韦托、Soshanguwe，并在桥梁、墙壁、岩石、地下通道、车站、体育场馆内画上了三个橙色的圆圈Magents标志。他们就在这里留下了标记。没有任何释义的三个橙色的圆圈产生了浓浓的神秘感。他们每三个月回去一次，加上标志上的其他元素，三个男人和字母“G”。然后在1999年至2003年，他们开始研发男装和女装的产品线，独立经营零售。品牌创立后，2005年在法国、瑞士、西班牙、意大利、日本、加拿大、越南和美国推出该品牌。

MAGENTS的设计部分受到了Nelson Mandela大胆着装的启发。Mandela先生以穿着某一款风格的衬衫而闻名，象征着他的非洲风格，同时也表明他愿意打破传统，开创潮流，摆脱过去。

MAGENTS是非洲风情，灵感来源于非洲气候、地理、音乐和南非精神。MAGENTS品牌 T恤体现了一个新的国家人才辈出，以及南非人想要重塑自己的渴望。品牌体现了年轻和成熟。服饰是城市、街头、前卫的风格，但也考虑到了南非的海岸线和山脉的天然野性。品牌包含了南非的许多文化、这个国家的冒险生活方式、洞察世界的精明以及独立精神。

In the blazing heat of a South African summer a motley band of artists, students, and sympathisers went into the streets and alleys of cities across South Africa – Johannesburg, Cape Town, Soweto, Soshanguwe – and painted the orange, three-circled Magents logo on bridges, walls, rocks, in underpasses, in stations, in sports stadiums. And that’s where they left it. Three orange circles with no explanation generated a great deal of mystery. They went back every three months and added the other elements of the logo, the three men and the letter “G”. Then in 1999-2003 they began to place the product, a line of men and women’s apparel; in independent retailers. Launches of the brand followed in 2005 in France, Switzerland, Spain, Italy, Japan, Canada, Vietnam and the United States.

The look of MAGENTS was partly inspired by Mr Nelson Mandela’s adventurous outlook on dress code. Mr Mandela is famous for a certain style of shirt that signals his African-ness, but also points to his willingness to break with tradition, to set a trend, to move away from the past. 

MAGENTS is Afro Vintage; African in origin but inspired by the climate, the geography, the music, and the spirit of South Africa. The signature MAGENTS t-shirt reflects the exploding talent of a new country, and the eagerness of South Africans to take risks and reinvent themselves. The brand reflects youth and sophistication. It is urban, street, edgy, but it also has the natural wildness of South Africa’s coastline and mountains in mind. It embraces the many cultures in South Africa, the country’s adventure lifestyle, its global savvy, and its spirit of independence.