A.AV 是“Another, Another View（别样观点）”的缩写，A.AV品牌于2014年1月推出，目前正在准备第八个时装系列。“一种状态、两种意义”是A.AV的品牌理念。

“通过休闲的技法让正式的服装变得轻盈，将正装的细节和技法运用于休闲的便装上，这不是旧理念的再现，而是赋予其现代化的特点而碰撞出意料不到的火花，这就是我们理念的出发点”。

“扭转”意想不到的事情，并使其向新的方向进化，这便是此品牌的理念。

A.AV品牌是新一代的韩国品牌，该品牌源于拥有20多年丰富经验的设计师和生产经理之间的通力合作。设计师Lee KwangHo以一种全新的方式设计，由熟练的工匠制作出高品质的产品。

- 一种状态，两种观点；相同的意义，但不同的服装表现；相同的设计，但不同的细节；同一服装用于多种不同的场合。

A.AV is an abbreviation of "Another, Another View", it was launched in January 2014 and is preparing the eighth collection now. "One situation Two meanings" is a brand concept,

"If we make formal item using casual techniques lightly, if we make casual item using detail and technique from making suit, it is not reenact of the old things. If our modernization caused an unexpected conflict, it was decided to start from this proposition ".

It is good to "twist" unexpected things and evolve into a new direction, that’s the concept of this brand.

A.AV brand is a new generation Korean Brand that is collaboration between a designer with over 20 years experienced and a production manager. The designer Lee Kwang-Ho suggests a fresh way of the design and the skilled craftsman makes the high quality product.

-One situation, Two perspectives Same meaning, but different clothing Same design, but different details One clothing for various applications