巴拉巴拉是以童装为核心的儿童生活方式品牌，为消费者提供专业时尚的一站式购物及体验。品牌相信每个孩子天生不凡，支持孩子与众不同的远大梦想，致力于为新时代家庭创造更多样、易选择的儿童服饰及生活体验服务，让孩子能享受自由自不同样的童年。

巴拉巴拉始终坚持对品质的极致追求，用多样化的款式、国际流行的时尚设计给孩子提供一站式的好产品，周全的考虑到孩子在不同场景的整体搭配需求。基于这些丰富细致的产品支持，巴拉巴拉用舒适的门店空间、精细化的专区陈列，带给消费者更方便的亲子购物环境。不断创新的门店购物体验，都能支持消费者更愉悦、便捷地获得优质产品和服务。

自2002年以来，巴拉巴拉将爱倾注于不同样的儿童世界16年，专心、专注地服务于孩子的成长，并致力于成为深受消费者信赖的品牌。

品牌口号：童年不同样

Balabala is a children’s life style brand with children’s apparel as the core, providing a professional and fashionable one-stop shopping experience for consumers. Balabala believes that every child is unique and all the children deserve their dreams. It’s dedicated to creating more diverse and easier choices of kids’ fashion apparel and life experience services for modern families. Balabala allows children to enjoy the freedom during their childhood.

Balabala always adheres to the ultimate pursuit of qualities, provides one-step shopping with a variety of styles, international fashion design and considering of children’s life.

Based on various product series, Balabala applies comfortable store spaces and detailed displays to offer consumer a convenient parent-child shopping environment.

Since 2002，Balabala has been spreading love to children for 16 years. It always focuses on the growth of children to make itself a trusted brand.

VARIED CHILDHOOD, VARIED STYLES